The Social Side of SXSW
Connecting, Creating, and Capturing the Energy of Austin
Every March, SXSW transforms Austin into the epicenter of innovation, creativity, and community. It’s a place where ideas are exchanged, where industries collide, and where the digital and physical worlds merge into one massive cultural moment.
For me, SXSW has been part of my journey at every stage of my career. As a college student, I interned at events, getting my first glimpse of what it takes to run a major conference. As a corporate social media manager, I worked behind the scenes on brand activations, helping Fortune 500 companies craft their SXSW storytelling. And now, as the founder of McKee Media, I experience SXSW through the lens of a local business owner—leveraging the networking, creativity, and digital storytelling that SXSW amplifies.
No matter what stage you’re in—freelancer, entrepreneur, corporate marketer, or creator—SXSW has something to offer. And what makes it truly unique is how it brings both physical and digital communities together in a way no other event does.
SXSW 2025: The Best In-Person Networking Opportunities
SXSW isn't just about panels and keynotes; it’s a networking goldmine for freelancers, content creators, and businesses looking to grow. Unlike traditional conferences where networking can feel formal or forced, SXSW creates organic, unexpected opportunities—whether it’s a casual chat at a brand activation, meeting a potential client in line for an experience, or being invited to a last-minute exclusive event.
Here are some of the best networking events from SXSW 2025:
SXSW Industry Day (March 12): A free event where professionals across multiple industries share insights, making it a great place for new connections.
She Media Co-Lab: Perfect for female entrepreneurs and content creators looking to collaborate.
Creator & Agency Meetups: For those in digital marketing and social media, these meetups are a great place to trade strategies and build industry relationships.
UT Hook ‘Em House: A gathering spot for University of Texas alumni and professionals in marketing, media, and tech.
Pro Tip: The best moments at SXSW happen when you leave room for spontaneity. Some of my most valuable connections started as last-minute meetups or unexpected introductions.
SXSW’s Social Media Explosion – Where Digital Meets Reality
SXSW isn’t just a physical event—it dominates social media every year. The sheer volume of content created during SXSW turns the festival into a global conversation.
Here are some standout social media trends from SXSW 2025:
TikTok & Instagram Takeover: Short-form, "Day in the Life" content was the most shared format, as creators documented their SXSW experiences in real time.
Brand Activations Built for Social: Companies like Rivian, Aveeno and Kendra Scott, crafted immersive experiences designed to go viral—not just for in-person attendees, but for millions watching online.
Real-Time Engagement on LinkedIn & X: Professionals shared key takeaways live, turning SXSW into a thought leadership thinktank.
Massive Social Reach: SXSW-related hashtags generated millions of impressions and video views across platforms within the first week of the festival.
Pro Tip for Business Owners: If you're attending SXSW, don’t just be a passive participant. Engage in the conversation. Post your experiences, comment on trending discussions, and use SXSW-related hashtags to increase your visibility.
What SXSW 2025 Taught Me as a Business Owner
Every year, SXSW reminds me why I love Austin—this city thrives on innovation and community. But more than that, it’s an annual reminder of why I love social media.
This year, I saw brands merge digital storytelling with physical experiences better than ever before. I connected with inspiring entrepreneurs who are reshaping the future of content creation. And I left feeling more energized about the power of social media to amplify ideas, connect communities, and create lasting impact.
If there’s one thing I’ve learned, it’s this: SXSW isn’t just about attending—it’s about showing up, both in person and online.
So if you’re thinking about attending next year, my advice is simple:
Be present. Take advantage of the in-person networking opportunities.
Engage digitally. Share your experiences, interact with industry leaders, and be part of the conversation.
Leverage what you learn. Whether it’s new industry insights or connections made, use SXSW as a stepping stone for growth.
Thinking about leveraging SXSW for your brand’s social media strategy next year? Let’s talk. At McKee Media, we help brands turn real-world moments into digital impact. Reach out, and let’s build your SXSW social media content strategy for 2026.
